What is Design For Screen? - iPhone

http://www.thedeafblog.co.uk/2011/01/top_five_iphone_apps.html

http://www.vroom-vroom.biz/2009/12/21/travel-tipoff-iphone-application/

http://forums.appleinsider.com/showthread.php?t=94452&page=2

With the dawn of the smartphone, it is important to design for this media as well as the computer screen.  Here are a few examples of design for this media.