[Link to "Wafu Drinks Packaging"]
What I enjoy about this concept is the direct cultural links to it's country of origin. The red on the white - Japanese origin. The geisha umbrellas - Japanese origin. The sliding doors in the packs - Japanese origin. It gives the consumer a chance to experience a different culture and sells itself on being unique, something they probably haven't tried before.
The colour coding is also clear, and presented in a consistent way to match the other designs.
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[Link to "Sony Visual Wealth"]
Simple design and printed on black. This could be foil printed, or printed using a silver metallic spot colour. This represents the technology that Sony have to offer, and enhances the new 'shiny' experience. The design gets straight to the point and encourages the user to open the box, which makes it successful.
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[Link to "TV Quotes"]
Simple design using one colour plus stock. I like the metallic ink as it makes the design stand out and promotes interest.
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