This collection of design for the company 'Alma' could fall under various categories, but because it's focused around a guide of Barcelona, I will place it under 'Publishing & Editorial'. The front cover and complementing designs are foil printed on high quality, thick stock. This gives the whole package class and will reflect on the company itself.
Using techniques such as foil printing can add to the cost of the job, but will also build a positive impression on the viewer that will stick with the company. It will also encourage the customer to pick up the design and interact with it physically, because of it's shiny finish and textured surface where the foil has been debossed onto the stock.
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