Monday, 30 April 2012

Research Into Editorial & Publication





This publication is beautifully designed; gold and blue spot colours complemented by circular infographics.  In my opinion, the pie chart is the best way to communicate percentages through a number of statistics.  

The way the body copy is considered to make the text easier to read is something that I would like to explore  - stretching it across the whole page would likely mean the reader will lose track when moving onto the next line. 

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It would be an interesting way to present a publication, folding down an A1 sheet to make an A5 with pages.  If it was a handout, it would encourage the audience to keep hold of it as it has pin-up potential. However, I am planning a high end publication so this isn't as relevant to my project.

I chose to comment on this on my blog because of the colour scheme - black, spot colour & stock - the monotone images keep the publication very simple, easy on the eye and keeps it consistent throughout. I could use this technique when writing on certain teams, players or even eras - keeping the club colours and relating to the team more than a full colour print would.  Also, when budget is in consideration, it would be cheaper than a 4-colour process print.

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An example of the clean layout that I appreciate in editorial design, and a device for numbering ranges in a clear way when looking at the spine of the publication(s).

The white space helps the whole layout breathe, convincing the reader that the text is easy to break down.  If the point size was, for example, 2 points bigger and the picture and quote increased in size too, there would be too much crammed into one space to make it pleasing on the eye.  By decreasing the size of elements on the page, the space shines through and makes for a more pleasant experience.

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