Monday, 3 October 2011

Colour For Print: Packaging & Promotion



These designs promote the Christmas season by using the standardised colours - red, green and white.  Two spot colours, differentiations of the same colour, are overprinted to redeem the hand-crafted quality of the illustrations.  Although this could be done digitally, the most probable and most effective method of print would be screenprinting - to bring out the imperfections and again to give the whole piece a hand rendered, unique quality.

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This designers' self promotion uses a similar method to the one above, but takes advantage of the overprinting more effectively.  The "say I got" and the shading on the ribbon creates three colours out of two, in my opinion a creative way to add more depth to a flat, two-colour image.

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I think this particular piece would be printed standard CMYK, as I believe all colours would be printable in this format.  However, the gold colour would have to be printed separately as a spot colour if made more vibrant.  If it was printed as a label for the bottle, I think the Rotogravure method would be appropriate as the durability of the copper plates would be suitable for the long print runs of a widely distributed whisky.

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A vintage style of poster in the modern world, using techniques such as halftones and visual imperfections to gain that classic look.  I think this would probably be printed digitally, due to the fact that it's a poster and wouldn't be widely distributed like flyers or mailshots.  There's no evidence of any "ambitious" colours so standard CMYK would be used to print this in my opinion.

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First of all, the gold in this print is completely unachievable in CMYK.  It would be most suitable for screenprinting but the limited evidence of overprinting makes me believe that the imperfections were done through software and printed digitally.  But, this is just my opinion.


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