Monday, 3 October 2011

Colour For Print: Information & Wayfinding




This set of posters uses two spot colours, inverted on each poster to separate them but to keep them consistent.  With the overprinted effect, it is most likely they are screenprinted to give the hand-rendered and one-of-a-kind quality to these illustrative posters.

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These designs combine the name card and the guide to a conference in an extremely innovative fashion.  Each one has a sticker that categorises attendees and are printed with a spot colour for every category, demonstrated by the illuminant pink and yellow that isn't possible with CMYK.

For the booklets themselves, no colours stand out as being impossible using the four colour process, so it will be a CMYK job, printed digital due to the unique print for each person.

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