Friday, 11 November 2011

Good Is... Contextual Research of Road Accidents

Before designing any layouts of my editorial, I think it's important to get the copy that I will use in my design finalised.  This will give me an idea of the word count, what type of mailshot to use and what imagery to use that backs up the content.

I have decided to focus my research by finding real accounts of car accidents in the UK only, as it will relate closer to my target audience.  By hearing about articles on road safety in the countries they live in, it will hit them closer to home and hopefully have a stronger emotional impact.

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New driver kills 2 of his mates after speeding on a dark country road.
[Link to "Daily Mail Article 1"]

This story could be inappropriate for my project as the victim had a stroke and therefore had no control over the car.  The psychological effect, as in forgetting who is wife is, is something that I would like to address to my target audience, however.
[Link to "Daily Mail Article 2"]

Man paralyses one year old baby after doing 70mph in a 30mph zone.

Pin up girl lucky to be alive after a 70mph crash that broke her neck and spine.

Driver who burnt the car with his dead friend inside to try and cover up his crime jailed for 8 years.

Speeding traffic policeman jailed for 3 years after schoolgirl's death.

Mother jailed after killing daughter and schoolfriend after speeding.

Two policemen die after car chase ends in crash.

Two die as car crashes after police pursuit.

Innocent driver killed by a head on collision with a street racer.

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