Examples of advertising boards around the track. This method of advertisement has been around for a while, demonstrated by the image of John Surtees racing Monaco, 1965. I could benefit from using F1 boards by directly presenting my point to F1 enthusiasts, who may think of replicating the speeds of the track onto the road.
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Advertising on the cars themselves is possible, another way to directly effect F1 enthusiasts. The disadvantage to this is the smaller cars don't get as much coverage, so it may not be as effective as on-track displays.
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Petrol pumps are a very effective way of targeting motorists, as they are forced to visit these places to continue driving. They also have plenty of time to absorb the material as they are waiting for the tank to fill up.
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Placing advertisements on the back end of buses aims it directly at the motorists behind. If the viewer is stuck in traffic behind a bus, he or she will have plenty of time to take the information in and think about it whilst not being distracted from the road. The downside to this method is it is almost always exclusive to the one viewer behind the bus; it isn't wide spread.
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Seatbelt covers could be included in a starter pack for new drivers, and are effective due to the interactivity of the product. It encourages my audience to personalise their vehicle, and emphasises the importance of seatbelts. There is enough room on the cover to add a logo and a message, which will encourage recognition and promote the message in a unique way.
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This method is similar to advertising on the backs of buses, and offers my audience a chance to personalise their car and to interact with their design. In-car stickers will not only raise the awareness of new drivers through their packs, but other drivers on the road when they drive behind them. It is also a good way to promote the campaign.
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Billboards are effective because they effect a wide range of my audience at one point. Placed strategically, a couple of seconds exposure can put across a strong message. The downside to this method is just that though. The viewer doesn't get much exposure so a message has to be delivered rapidly.
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