This campaign takes the structure of another form, in this case a building, and applies it to an editorial grid. A very good way of linking editorial work to the original subject, and an experiment into grid structure and the layout of items on a page.
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Although the content isn't there, it still demonstrates the relationship between editorial design and info-graphics. The imagery and the body copy are printed in greyscale, allowing the graphics to stand out through the use of colour.
The diagram and the labels directly lead the reader to the descriptions as part of the editorial spread. The way the layout and the graphics complement each other and work as one is something I need to consider if I were to use info-graphics as a part of my Rugby League brief.
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The brief here was to make a book that explored creative writing. With thousands of books on the shelf at one time, it was important for them to make the design stand out - a vibrant yellow was a good choice for this.
I love the clean layout, the white space keeps the page fresh and encourages the viewer to read on. The use of leading also helps to break down the text, and the clear chapters breaks up the stories nicely. The size of the book is also appealing, it gives the impression of a quick read that isn't too overwhelming.
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What I like about these spreads is the page format - it doesn't conform to the regular A3, A4, A5 etc. allowing for the grid to be changed and experimented with. Four columns prevent the reader from losing their place in the text - any more than 12-15 words per line can make it difficult to break onto the next line.
The images that are given room to breathe tend to complement the editorial work more effectively. The first example is surrounded by text; it seems to be confined into a space that is over-ruled by the body copy. It also looks to be distributed unevenly amongst the text - it's placed too close to the right column.
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